Case Study
Elevating the brand identity of the Dance Umbrella of Ontario.
Client: Dance Umbrella of Ontario (DUO)
Role: Design & Direction
Deliverables: Logo, Brand Identity & Guidelines.
The challenge
DUO wanted to reposition themselves as a leader in the Ontario dance sector.
March 2022 - Present (Full-time)
- Created the strategy and led the execution of Ross Video's visual identity system across all touch points.
- Lead the brand's art direction and manage the corporate brand’s visual identity.
- Lead the art direction and design for the corporate website, rossvideo.com.
- Lead a team of designers, set quality and KPI benchmarks, and empower creative and efficient results.
- Direct the design and creative strategy for all of Ross Video's brand activations.
- Provide art direction, feedback and approvals to external agencies and contractors.
- Manage performance reviews, employee development, and succession planning for direct reports.
- Oversee project management and ensure on-time, on-budget delivery of all design initiatives.
- Graphic Design for print and digital marketing initiatives, including major tradeshows & website design.
- Cross-functional collaboration with C-Suite, VPs, Directors, Managers, Specialists and more.
Discover & Define
Understanding the brand essence.
March 2022 - Present (Full-time)
- Created the strategy and led the execution of Ross Video's visual identity system across all touch points.
- Lead the brand's art direction and manage the corporate brand’s visual identity.
- Lead the art direction and design for the corporate website, rossvideo.com.
- Lead a team of designers, set quality and KPI benchmarks, and empower creative and efficient results.
- Direct the design and creative strategy for all of Ross Video's brand activations.
- Provide art direction, feedback and approvals to external agencies and contractors.
- Manage performance reviews, employee development, and succession planning for direct reports.
- Oversee project management and ensure on-time, on-budget delivery of all design initiatives.
- Graphic Design for print and digital marketing initiatives, including major tradeshows & website design.
- Cross-functional collaboration with C-Suite, VPs, Directors, Managers, Specialists and more.
Concept & Direction
From concept to creation.
March 2022 - Present (Full-time)
- Created the strategy and led the execution of Ross Video's visual identity system across all touch points.
- Lead the brand's art direction and manage the corporate brand’s visual identity.
- Lead the art direction and design for the corporate website, rossvideo.com.
- Lead a team of designers, set quality and KPI benchmarks, and empower creative and efficient results.
- Direct the design and creative strategy for all of Ross Video's brand activations.
- Provide art direction, feedback and approvals to external agencies and contractors.
- Manage performance reviews, employee development, and succession planning for direct reports.
- Oversee project management and ensure on-time, on-budget delivery of all design initiatives.
- Graphic Design for print and digital marketing initiatives, including major tradeshows & website design.
- Cross-functional collaboration with C-Suite, VPs, Directors, Managers, Specialists and more.
Design & Develop
The final identity system.
March 2022 - Present (Full-time)
- Created the strategy and led the execution of Ross Video's visual identity system across all touch points.
- Lead the brand's art direction and manage the corporate brand’s visual identity.
- Lead the art direction and design for the corporate website, rossvideo.com.
- Lead a team of designers, set quality and KPI benchmarks, and empower creative and efficient results.
- Direct the design and creative strategy for all of Ross Video's brand activations.
- Provide art direction, feedback and approvals to external agencies and contractors.
- Manage performance reviews, employee development, and succession planning for direct reports.
- Oversee project management and ensure on-time, on-budget delivery of all design initiatives.
- Graphic Design for print and digital marketing initiatives, including major tradeshows & website design.
- Cross-functional collaboration with C-Suite, VPs, Directors, Managers, Specialists and more.
