Case Study
Elevating Ross Video's brand with a new logo and colour system.
Employed by: Ross Video
Role: Direction & Design
Deliverables: Logo design system & use-case examples
Note: This case study is focused on the concept, as the full roll-out is still in production.
A screen shot of one of my artboards exploring the revised logo identity system.
The challenge
Ross had grown fast, but the brand hadn’t kept up.
I was tasked with unifying a fragmented identity and building a system that better reflects their position and aspirations.
Some of Ross Video’s product, verticals and solutions logos before I was tasked with creating a unified logo system.
Discover & Define
I distilled Ross’s essence into a clear framework, setting the foundation for all future brand work.
An overview showing the origin point of our new logo system – created from transition wipes on the first production switcher Ross created.
Concept & Direction
Shaping a timeless, scalable direction, rooted in the founder’s story, unified in black and white, with a colour system built for clarity and storytelling.
An overview of the product revised logo system concept I created, unifying products across portfolio level logos & product specific logos.
Design & Develop
I delivered a comprehensive, scalable brand ecosystem that unified all touch-points, supports growth, and aligned with Ross Video's strategic positioning.
