Case Study
Redesigning Ross Video’s corporate website for stronger brand expression and improved user experience.
Employed by: Ross Video
Role: Direction & Design
Deliverables: Style guide, component library, web page & module/block designs
The challenge
Redesign elements of the website so it reflected the refreshed brand and delivered a clearer, more purposeful user experience built around the needs of their global audiences.
Discover & Define
In the discovery phase, I dug into the brand shift and gathered the insights needed to understand what the new booth experience should communicate, and how it needed to evolve.
Concept & Direction
From there, I explored a range of creative directions to determine how the updated brand could translate into a clear, engaging spatial experience on the show floor.
Design & Develop
Translating strategy into execution by restructuring navigation, and creating a scalable design system that improved usability and reinforced the brand.
