Case Study
Elevating the trade show booth and brand experience for Ross Video
Employed by: Ross Video
Role: Direction & Design
Deliverables: Booth Graphic Designs, 3D Booth Renders, & Booth Graphic Guidelines
A 3D render created by DCE to showcase one of the booths I created graphics for to align with Ross’s rebrand.
The challenge
The challenge was to modernize Ross Video’s booth and bring their refreshed brand to life in a way that felt cohesive, current, and unmistakably them.
How Ross’s booth looked before the re-brand
Discover & Define
In the discovery phase, I dug into the brand shift and gathered the insights needed to understand what the new booth experience should communicate, and how it needed to evolve.
Quick photoshop mock-ups showcasing how the new logo identity system I designed will integrate into Ross’s booth graphics for way-finding, general aesthetic and storytelling.
Concept & Direction
From there, I explored a range of creative directions to determine how the updated brand could translate into a clear, engaging spatial experience on the show floor.
A 3D render I created to show the 3-tiered product way-finding system I designed.
A 3D render I created to show the graphics I designed for a small 10’x10′ booth.
Design & Develop
With the direction defined, the design phase focused on turning that vision into a refined, scalable booth system that elevated the brand through visuals, structure, and experience.
